Storytelling for Audience Engagement

Storytelling for Fans: The Future of Audience Engagement

📍 Adobe House at Sundance | Park City

One of the standout sessions I attended at Sundance was the powerful conversation on how storytelling is evolving and how brands are rethinking audience engagement as a two way experience.

The panel, featuring voices across film, marketing, partnerships, and talent, underscored how engagement today lives at the intersection of story, platform, and experience. What struck me most was how closely the conversation mirrored what we see in live event experiences today: fans/attendees don’t just want access, they want participation, authenticity, and emotional connection, to feel invited, and part of something bigger.

And there’s the Adobe House itself, an exceptional activation that showed how intentional programming, immersive design, and authentic storytelling come together to create experiences that live far beyond the room.