Overview of McKinsey & Company research: The economics of B2B growth. What it takes to thrive and how events contribute.
The McKinsey research on B2B growth is a strong validation of something top performing field marketers have known for years: events are not being replaced by digital, they are becoming more important than ever as part of an integrated revenue engine. Key Takeaways from the Study 1. The New B2B Growth Formula According to McKinsey, […]
Best Books for B2B Event Marketers – Hospitality & Business Strategy
A reading list for the event leaders, event marketers, and GTM teams Before I was building global B2B event programs for tech companies, I was working in luxury hospitality and experiential events, designing guest experiences for luxury hotels and global restaurant groups and learning firsthand what it actually takes to make someone feel something. Not […]
London: Business & Luxury Hospitality Events
London continues to set the global standard for how cities blend business and hospitality, and for B2B event leaders, it offers a uniquely powerful environment to drive both connection and commercial impact. From the high-energy financial hub of Canary Wharf to the refined, design-forward experience at NoMad London, this city delivers a masterclass in how […]
How Events Build Community, Create Lasting Impact
Honoring a Legacy Through Community & Purpose First Tracks and Brunch event with the Live Like Sam Foundation at Park City Mountain Resort was a beautiful reminder of what community and partnership can do when it comes together with heart and purpose. We all gathered not just to ski but to honor Sam’s legacy. What […]
Storytelling for Engagement: Park City, Sundance Film Festival
Storytelling for Fans: The Future of Audience Engagement 📍 Adobe House at Sundance | Park City One of the standout sessions I attended at Sundance was the powerful conversation on how storytelling is evolving and how brands are rethinking audience engagement as a two way experience. The panel, featuring voices across film, marketing, partnerships, and […]
5 Event Trends To Know for 2026
Happy New Year! As we move into 2026, events are being redefined not by scale alone, but by intentionality, trust, and measurable impact. Today’s attendees are more discerning, budgets are under scrutiny, and leadership teams expect events to deliver clear business outcomes without sacrificing experience. The future belongs to event strategies that balance technology, human connection, […]
